With over 980 million mobile subscribers in India, mobile devices offer the prospect of high penetration and access to affordable and quality education and earning opportunities at scale.
The GMC Calibrator is a Six-Month Blended Zero Equity Accelerator Program launched by Gray Matters Capital in April 2018 with a specific focus on enhancing User Engagement through product optimization of mobile based platforms based on understanding and implementing end-user ‘Behavioral Design’.
It is for organizations imparting education, skill building, facilitating opportunities at economic activity and bridging gender gaps in education and workforce participation.
“The GMC Calibrator is aimed at those mobile based edtech enterprises which have the disruptive potential to change the paradigm of education and skilling in the country. We are also looking to bridge the gender gap that exists in education and workforce participation with this.”
“Designing for User Engagement is a deliberate endeavour that can increase both Impact and Value of Products and Services. Journey beyond user acquisition to User Engagement with GMC Calibrator.”
“The GMC Calibrator is an accelerator with the uniqueness of being focused on applying behavioral science to enhance user engagement on mobile education platforms”
With ‘Self Learning to Self Earning’ as its guiding theme, the GMC Calibrator looks to offer one-on-one customized expertise for scalable edtech enterprises that address the following challenges that currently plague India’s education system:
As one of the biggest problems confounding the edtech industry, course completion rates stand at under 15%
18% positions of teachers in government-run primary schools and 15% in secondary schools are vacant nationwide
In 14-18 years age group, only 43% able to do a simple division correctly, while 47% of 14-year-olds could not read a simple sentence in English (Source: ASER study 2018)
Only 4.69% of the total workforce in India has undergone formal skill training as compared to more than 50% across the developed countries in the world.
An estimated 250 million youth will enter the Indian workforce. But how employable will they be?
The number of girls dropping out of formal education increases as they grow older.
Indian women above the age of 15 employed in our workforce is only 25 per cent.
The selected cohort of the GMC Calibrator in 2018 will endeavor to achieve
Achieve user base of 1 million with 50% comprising female gender
Considered Affordable with Demonstrated Improvement in Course Completion
The GMC Calibrator is tailored for those mobile app based edtech ventures that are looking to overcome challenges with respect to:
Enterprises will be mentored to improve content stickiness and content design to improve learning experience on the apps
Enterprises will be mentored on Product Market Fit Refinement, User Acquisition and Product Performance Optimization
"At the end of the program, the best performing enterprise in the cohort will get prize money of $ 30,000 while the runner up will get $ 20,000"
Partner, Unicorn India Ventures
Executive Director, Gray Matters Capital
Managing Director, Inventus
India CEO, Gray Matters Capital
Global IT leader and Retail technologist
Managing Director, JP Morgan Chase & Co
Co-Founder, Final Mile Consulting
Founding Partner, ZingerLabs
Founding Partner, ZingerLabs
Monetization Lead, Ola (ANI Technologies Pvt. Ltd)
Founder & CEO, Fastah
Senior Director - Product Management, MindTickle
Strategic Partnerships, CL Educate Ltd.
Founder & CEO: PaGaLGuY & Oheyo
Head - JioGenNext
Principal - Strategic Initiatives, Sattva Consulting
Founder - Gray Matters Capital
Head - JobsForHer Foundation
Founder and CTO, PhonePe
MD, Inventus (India) Advisors
Founder and CEO, Sunshine Schools
Business Head - Digital, S Chand
Accelerate with Gray Matters Capital and script your growth story.
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