With over 980 million mobile subscribers in India, mobile devices offer the prospect of high penetration and access to affordable and quality education and earning opportunities at scale.
The GMC Calibrator is a Six-Month Blended Zero Equity Accelerator Program launched by Gray Matters Capital in April 2018 with a specific focus on enhancing User Engagement through product optimization of mobile based platforms based on understanding and implementing end-user ‘Behavioral Design’.
It is for organizations imparting education, skill building, facilitating opportunities at economic activity and bridging gender gaps in education and workforce participation.
With ‘Self Learning to Self Earning’ as its guiding theme, the GMC Calibrator looks to offer one-on-one customized expertise for scalable edtech enterprises that address the following challenges that currently plague India’s education system:
The selected cohort of the GMC Calibrator in 2018 will endeavor to achieve
Scale
Achieve user base of 1 million with 50% comprising female gender
Effectiveness
Considered Affordable with Demonstrated Improvement in Course Completion bla
The GMC Calibrator is tailored for those mobile app based edtech ventures that are looking to overcome challenges with respect to:
Enterprises will be mentored to improve content stickiness and content design to improve learning experience on the apps
Enterprises will be mentored on Product Market Fit Refinement, User Acquisition and Product Performance Optimization
"At the end of the program, the best performing enterprise in the cohort will get prize money of $ 30,000 while the runner up will get $ 20,000"
We do not charge any Program Fees
What’s more?
We do not take any
Equity stake
Enhance user engagement through behavioral insights driven product tweaks
Get your mobile product strategy in place to scale your business, reach millions and create meaningful impact.
Accelerate with Gray Matters Capital and script your growth story.
In case of any queries, write to gmccalibrator@graymatterscap.com