GrayMatters Capital
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Scaling the ‘Self-Learning to Earning’ Calibre of Digital Solutions through Improved User Engagement

The GMC Calibrator is a Six-Month Blended Accelerator Program launched by Gray Matters Capital in April 2018 with a specific focus on enhancing User Engagement through product optimization of mobile based platforms based on understanding and implementing end-user ‘Behavioral Design’.

It is for organizations imparting education, skill building, facilitating livelihoods, peer-to-peer learning and bridging gender gaps in education and workforce participation.

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“The GMC Calibrator is aimed at those mobile based edtech enterprises which have the disruptive potential to change the paradigm of education and skilling in the country. We are also looking to bridge the gender gap that exists in education and workforce participation with this.”

Ragini Chaudhary

Ragini Chaudhary,

India CEO, Gray Matters Capital

“The GMC Calibrator is an accelerator with the uniqueness of being focused on applying behavioral science to enhance user engagement on mobile education platforms”

Anurag Vaish

Anurag Vaish,

Co-Founder & Partner, Final Mile Consulting

Objectives

With ‘Self Learning to Self Earning’ as its guiding theme, the GMC Calibrator looks to offer one-on-one customized expertise for digitally scalable enterprises that address the following challenges:

The User Engagement Conundrum of Self Learning Solutions

Course completion rates stand at under 15% for self-learning programs conducted online.

Teacher Shortage

18% positions of teachers in government-run primary schools and 15% in secondary schools are vacant nationwide in India.

Poor Learning Outcomes

In 14-18 years age group, only 43% able to do a simple division correctly, while 47% of 14-year-olds could not read a simple sentence in English (Source: ASER study 2018)

Skilling for Jobs of the future

Only 4.69% of the total workforce in India has undergone formal skill training as compared to more than 50% across the developed countries in the world.

Demographic Dividend or Liability?

An estimated 250 million youth will enter the Indian workforce. But how employable will they be?

Gender Gap in Education and Workforce Participation

The number of girls dropping out of formal education increases as they grow older.

Indian women above the age of 15 employed in our workforce is only 25 per cent.

Our Vision

GMC Calibrator's Cohort of 2018 and March 2019 will endeavor to impact

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    Scale

    5 million users comprising women and girls by 2020

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    Effectiveness

    Improved Learning Outcomes through Improved Engagement (Course Completion, Average Time Spent etc.)

Our Partners

EXPERTISE PARTNER
KNOWLEDGE PARTNER
ANGEL INVESTOR PARTNER
TECHNOLOGY PARTNER
USER TESTING PARTNER
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Our Mentors

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Anurag Vaish

Co-Founder, Final Mile Consulting

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Siddharth Mathur

Founder & CEO, Fastah

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Sujatha Rao

Founder & Director, Viridus Social Impact

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Vishalini Paliwal

Senior Director - Product Management, MindTickle

Our Session Speakers

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Nagaraja Prakasam

Angel Investor

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Nirav Khambati

Partner - Kaizen Private Equity

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Manish Sabharwal

CHairman, Teamlease Services Ltd.

Meet our March 2019 Cohort

A community for learning to code and program in 35+ programming languages.
Building a smart self-learning ecosystem for students in Vietnam
Online therapy platform
Bridging Indian artisans to global markets
Vernacular Content Community
Animated content (EdTech) unlocking Financial Opportunities (FinTech)
Parenting website for resources, support and expert advice in Kenya
21st Century Skills and Teacher Training
Mixed Reality kit for building Foundational skills in Children
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Laqsh Job Skills Academy

  • Adopted a mobile-first approach and changed the design of the Laqsh VClass App to simplify access and improve stickiness.
  • Incorporated a robust analytics engine into the app to track every stage of the learning process.
  • To target 45,000 students across 11 states in the coming months.
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MadGuy Labs

  • Daily Active Users increased by 15% (7,000 Daily to 9,000 daily) and Daily Average Time Spent (Per User) went up by 30% (11 Min to 15 min)
  • Downloads to Paid User Conversion at 4% (Highest in the Industry)
  • Selected for JioGenNext's Accelerator
  • Secured funding from Gray Matters Capital's edLABS
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Meghshala

  • Ranked among the Top 100 trending apps on Google Play Store and among the Top 2 Education Apps globally.
  • Exploring expanding to the NorthEast of India to empower teachers and students in the far-flung areas in the country
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Million Sparks Foundation

  • App engagement on ChalkLit grew by more than 9 times with average session durations increasing more than 4 times (from 1:36 in June 2018 to 6:50 in Nov. 2018)
  • Chosen by 6 states to run their teacher capacity building programs
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Multibhashi

  • Chosen among the 10 start-ups to be part of Google's Launchpad India Accelerator Program
  • Re-designed critical screens of the product that resulted in 8-10% reduction in the drop-off rates
  • Developed the next version of the app featuring a voice-bot
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OckyPocky

  • Engagement on the OckyPocky app up 17%
  • Engaged over 10,000 kids in 3 months with 500,000 attempts at answering interactive questions on the app
  • Raised funding from ah! Ventures in Aug'18
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SarkariPariksha

  • Identified a big underserved opportunity for girls from smaller towns where physical coaching access is a challenge and who can use mobiles to self-learn. Launched "Beti Padhao Online" campaign
  • New mobile product now is available both online as well as in 2,100 offline physical centres
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Stones2Milestones

  • Average session length time doubled and weekly retention on the reading app ‘Freadom’ increased by 26%
  • 7 out of 10 users are now girls
  • Published a report 'Where India Reads' with ACER on the state of English reading proficiency in India's urban private schools
  • Received Funding from Unreasonable Capital
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Program Updates

  • The Immersion Week for the 2nd Cohort of the GMC Calibrator (Mar 2019) will be held in Bengaluru at the DoubleTree Hilton Suites from 13th – 15th March, 2019
  • This time, the Calibrator Cohort is a global one with participation of start-ups from Vietnam, Sierra Leone, Kenya and India.
  • The Calibrator has also diversified its focus from pure-play EdTech to also include Skilling, Livelihoods and Peer-to-Peer Learning facilitators.
  • Follow the conversation on Twitter (@GMC_Impact) and LinkedIn by tracking #GMCCalibrator

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CONTACT US

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In case of any queries, write to omkulkarni@graymatterscap.com