With over 980 million mobile subscribers in India, mobile devices offer the prospect of high penetration and access to affordable and quality education and earning opportunities at scale.
The GMC Calibrator is a Six-Month Blended Zero Equity Accelerator Program launched by Gray Matters Capital in April 2018 with a specific focus on enhancing User Engagement through product optimization of mobile based platforms based on understanding and implementing end-user ‘Behavioral Design’.
It is for organizations imparting education, skill building, facilitating opportunities at economic activity and bridging gender gaps in education and workforce participation.
“The GMC Calibrator is aimed at those mobile based edtech enterprises which have the disruptive potential to change the paradigm of education and skilling in the country. We are also looking to bridge the gender gap that exists in education and workforce participation with this.”
“Designing for User Engagement is a deliberate endeavour that can increase both Impact and Value of Products and Services. Journey beyond user acquisition to User Engagement with GMC Calibrator.”
“The GMC Calibrator is an accelerator with the uniqueness of being focused on applying behavioral science to enhance user engagement on mobile education platforms”
With ‘Self Learning to Self Earning’ as its guiding theme, the GMC Calibrator looks to offer one-on-one customized expertise for scalable edtech enterprises that address the following challenges that currently plague India’s education system:
The selected cohort of the GMC Calibrator in 2018 will endeavor to achieve
Scale
Achieve user base of 1 million with 50% comprising female gender
Effectiveness
Considered Affordable with Demonstrated Improvement in Course Completion
The GMC Calibrator is tailored for those mobile app based edtech ventures that are looking to overcome challenges with respect to:
Enterprises will be mentored to improve content stickiness and content design to improve learning experience on the apps
Enterprises will be mentored on Product Market Fit Refinement, User Acquisition and Product Performance Optimization
"At the end of the program, the best performing enterprise in the cohort will get prize money of $ 30,000 while the runner up will get $ 20,000"
Partner, Unicorn India Ventures
Executive Director, Gray Matters Capital
Managing Director, Inventus
India CEO, Gray Matters Capital
Global IT leader and Retail technologist
Managing Director, JP Morgan Chase & Co
Co-Founder, Final Mile Consulting
Founding Partner, ZingerLabs
Founding Partner, ZingerLabs
Monetization Lead, Ola (ANI Technologies Pvt. Ltd)
Founder & CEO, Fastah
Senior Director - Product Management, MindTickle
Founder & CEO: PaGaLGuY & Oheyo
Head - JioGenNext
Founder - Gray Matters Capital
Head - JobsForHer Foundation
CEO, EDUGILD
Founder and CTO, PhonePe
MD and General Partner, Inventus Capital Partners
MD and Chief Learner, LXL Ideas
Business Head - Digital, S Chand
The Cohort of 8 will be invited to attend the Immersion Week in Bengaluru
Sarjapur Junction 2nd Cross Rd, Amblipura, PWD Quarters, Iblur Village, Bellandur, Bengaluru, Karnataka 560102
Accelerate with Gray Matters Capital and script your growth story.
In case of any queries, write to gmccalibrator@graymatterscap.com