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Scaling India’s ‘Learning to Earning’ Calibre through Improved User Engagement

With over 980 million mobile subscribers in India, mobile devices offer the prospect of high penetration and access to affordable and quality education and earning opportunities at scale.

The GMC Calibrator is a Six-Month Blended Zero Equity Accelerator Program launched by Gray Matters Capital in April 2018 with a specific focus on enhancing User Engagement through product optimization of mobile based platforms based on understanding and implementing end-user ‘Behavioral Design’.

It is for organizations imparting education, skill building, facilitating opportunities at economic activity and bridging gender gaps in education and workforce participation.

“The GMC Calibrator is aimed at those mobile based edtech enterprises which have the disruptive potential to change the paradigm of education and skilling in the country. We are also looking to bridge the gender gap that exists in education and workforce participation with this.”

Ragini Chaudhary

Ragini Chaudhary,

India CEO, Gray Matters Capital

“Designing for User Engagement is a deliberate endeavour that can increase both Impact and Value of Products and Services. Journey beyond user acquisition to User Engagement with GMC Calibrator.”

Bhanu Potta

Bhanu Potta,

Founding Partner, ZingerLabs

“The GMC Calibrator is an accelerator with the uniqueness of being focused on applying behavioral science to enhance user engagement on mobile education platforms”

Anurag Vaish

Anurag Vaish,

Co-Founder & Partner, Final Mile Consulting

Objectives

With ‘Self Learning to Self Earning’ as its guiding theme, the GMC Calibrator looks to offer one-on-one customized expertise for scalable edtech enterprises that address the following challenges that currently plague India’s education system:

Our Vision

The selected cohort of the GMC Calibrator in 2018 will endeavor to achieve

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The GMC Calibrator
Advantage

The GMC Calibrator is tailored for those mobile app based edtech ventures that are looking to overcome challenges with respect to:

  • Poor retention rates and learning outcomes owing to sub-par user experience and engagement
  • Defining a sustainable mobile app based monetization strategy
  • Identifying a product market fit

 

Every enterprise in the cohort will get
Growth Vouchers upto $ 35,000 which can be used to avail

  • Mentorship in
    User Engagement Strategy

    Enterprises will be mentored to improve content stickiness and content design to improve learning experience on the apps

  • Mentorship in
    Mobile Product Strategy

    Enterprises will be mentored on Product Market Fit Refinement, User Acquisition and Product Performance Optimization

"At the end of the program, the best performing enterprise in the cohort will get prize money of $ 30,000 while the runner up will get $ 20,000"

Meet our 2018 Cohort

Our Partners

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Our Jury

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Archana Priyadarshini

Partner, Unicorn India Ventures

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Erika Norwood

Executive Director, Gray Matters Capital

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Parag Dhol

Managing Director, Inventus

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Ragini Chaudhary

India CEO, Gray Matters Capital

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Savitha Singh

Global IT leader and Retail technologist

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Sirisha Voruganti

Managing Director, JP Morgan Chase & Co

Our Mentors

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Anurag Vaish

Co-Founder, Final Mile Consulting

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Arjun Thomas

Founding Partner, ZingerLabs

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Bhanu Potta

Founding Partner, ZingerLabs

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Raj Lalwani

Monetization Lead, Ola (ANI Technologies Pvt. Ltd)

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Siddharth Mathur

Founder & CEO, Fastah

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Vishalini Paliwal

Senior Director - Product Management, MindTickle

Our Session Speakers

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Abhinav Agarwal

Strategic Partnerships, CL Educate Ltd.

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Allwin Agnel

Founder & CEO: PaGaLGuY & Oheyo

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Amey Mashelkar

Head - JioGenNext

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Anita Kumar

Principal - Strategic Initiatives, Sattva Consulting

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Bob Pattillo

Founder - Gray Matters Capital

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Nagaraja Prakasam

Angel Investor

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Neeraja Ganesh

Head - JobsForHer Foundation

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Rishi Kapal

CEO, EDUGILD

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Rahul Chari

Founder and CTO, PhonePe

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Samir Kumar

MD, Inventus (India) Advisors

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Vikas Jhunjhunwala

Founder and CEO, Sunshine Schools

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Vinay Sharma

Business Head - Digital, S Chand

Program Updates

  • We are thankful to all our partners, our session speakers and most importantly, our cohort members for making the Immersion Week of the GMC Calibrator a success.
  • The learnings and the experience of the Immersion Week will continue with one on one telephonic/ video meetings with the mentors and webinars organized from time to time.
  • Keep a track of the cohort’s learning using #GMCCalibrator on Twitter (@GMC_Impact) and LinkedIn.

 

CONTACT US

Accelerate with Gray Matters Capital and script your growth story.
In case of any queries, write to gmccalibrator@graymatterscap.com