GrayMatters Capital
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Scaling India’s ‘Learning to Earning’ Calibre through Improved User Engagement

With over 980 million mobile subscribers in India, mobile devices offer the prospect of high penetration and access to affordable and quality education and earning opportunities at scale.

The GMC Calibrator is a Six-Month Blended Accelerator Program launched by Gray Matters Capital in April 2018 with a specific focus on enhancing User Engagement through product optimization of mobile based platforms based on understanding and implementing end-user ‘Behavioral Design’.

It is for organizations imparting education, skill building, facilitating opportunities at economic activity and bridging gender gaps in education and workforce participation.

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“The GMC Calibrator is aimed at those mobile based edtech enterprises which have the disruptive potential to change the paradigm of education and skilling in the country. We are also looking to bridge the gender gap that exists in education and workforce participation with this.”

Ragini Chaudhary

Ragini Chaudhary,

India CEO, Gray Matters Capital

“Designing for User Engagement is a deliberate endeavour that can increase both Impact and Value of Products and Services. Journey beyond user acquisition to User Engagement with GMC Calibrator.”

Bhanu Potta

Bhanu Potta,

Founding Partner, ZingerLabs

“The GMC Calibrator is an accelerator with the uniqueness of being focused on applying behavioral science to enhance user engagement on mobile education platforms”

Anurag Vaish

Anurag Vaish,

Co-Founder & Partner, Final Mile Consulting

Objectives

With ‘Self Learning to Self Earning’ as its guiding theme, the GMC Calibrator looks to offer one-on-one customized expertise for scalable edtech enterprises that address the following challenges that currently plague India’s education system:

The User Engagement Conundrum of Self Learning Apps

As one of the biggest problems confounding the edtech industry, course completion rates stand at under 15%

Teacher Shortage

18% positions of teachers in government-run primary schools and 15% in secondary schools are vacant nationwide

Poor Learning Outcomes

In 14-18 years age group, only 43% able to do a simple division correctly, while 47% of 14-year-olds could not read a simple sentence in English (Source: ASER study 2018)

Skilling for Jobs of the future

Only 4.69% of the total workforce in India has undergone formal skill training as compared to more than 50% across the developed countries in the world.

Demographic Dividend or Liability?

An estimated 250 million youth will enter the Indian workforce. But how employable will they be?

Gender Gap in Education and Workforce Participation

The number of girls dropping out of formal education increases as they grow older.

Indian women above the age of 15 employed in our workforce is only 25 per cent.

Our Vision

The selected cohort of the GMC Calibrator in 2018 will endeavor to achieve

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    Scale

    Achieve user base of 1 million with 50% comprising female gender

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    Effectiveness

    Considered Affordable with Demonstrated Improvement in Course Completion

Our Partners

ANCHOR KNOWLEDGE PARTNER
EXPERTISE PARTNER
ANGEL INVESTOR PARTNER
TECHNOLOGY PARTNER
NETWORK PARTNER
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Our Mentors

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Anurag Vaish

Co-Founder, Final Mile Consulting

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Arjun Thomas

Founding Partner, ZingerLabs

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Bhanu Potta

Founding Partner, ZingerLabs

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Raj Lalwani

Monetization Lead, Ola (ANI Technologies Pvt. Ltd)

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Siddharth Mathur

Founder & CEO, Fastah

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Vishalini Paliwal

Senior Director - Product Management, MindTickle

Meet our 2018 Cohort

Vocational Training for students from poor socio-economic backgrounds
Personalizing Offline Coaching centre experience Online
Empowering Teachers
Resources for Teacher Capacity Building
Upskilling Blue Collar workers in English
Learning experience for Tech-enabled toddlers
Last mile access for Govt. exams
Creating a Nation of Readers
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Laqsh Job Skills Academy

  • Adopted a mobile-first approach and changed the design of the Laqsh VClass App to simplify access and improve stickiness.
  • Incorporated a robust analytics engine into the app to track every stage of the learning process.
  • To target 45,000 students across 11 states in the coming months.
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MadGuy Labs

  • Daily Active Users increased by 15% (7,000 Daily to 9,000 daily) and Daily Average Time Spent (Per User) went up by 30% (11 Min to 15 min)
  • Downloads to Paid User Conversion at 4% (Highest in the Industry)
  • Selected for JioGenNext's Accelerator
  • Secured funding from Gray Matters Capital's edLABS
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Meghshala

  • Ranked among the Top 100 trending apps on Google Play Store and among the Top 2 Education Apps globally.
  • Exploring expanding to the NorthEast of India to empower teachers and students in the far-flung areas in the country
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Million Sparks Foundation

  • App engagement on ChalkLit grew by more than 9 times with average session durations increasing more than 4 times (from 1:36 in June 2018 to 6:50 in Nov. 2018)
  • Chosen by 6 states to run their teacher capacity building programs
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Multibhashi

  • Chosen among the 10 start-ups to be part of Google's Launchpad India Accelerator Program
  • Re-designed critical screens of the product that resulted in 8-10% reduction in the drop-off rates
  • Developed the next version of the app featuring a voice-bot
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OckyPocky

  • Engagement on the OckyPocky app up 17%
  • Engaged over 10,000 kids in 3 months with 500,000 attempts at answering interactive questions on the app
  • Raised funding from ah! Ventures in Aug'18
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SarkariPariksha

  • Identified a big underserved opportunity for girls from smaller towns where physical coaching access is a challenge and who can use mobiles to self-learn. Launched "Beti Padhao Online" campaign
  • New mobile product now is available both online as well as in 2,100 offline physical centres
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Stones2Milestones

  • Average session length time doubled and weekly retention on the reading app ‘Freadom’ increased by 26%
  • 7 out of 10 users are now girls
  • Published a report 'Where India Reads' with ACER on the state of English reading proficiency in India's urban private schools
  • Received Funding from Unreasonable Capital
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Program Updates

  • We are happy to announce the opening of applications for the 2nd Cohort of the GMC Calibrator
  • The culmination of the first cohort saw Gurgaon based Stones2Milestones as winners (with a cash prize of $ 30,000) with Delhi based Million Sparks Foundation as runners-up (winning a cash prize of $ 20,000).
  • Hyderabad based AI powered Online Test Prep platform for Govt. Jobs – MadGuy Labs secured funding from Gray Matters Capital’s edLABS initiative.
  • For-Profit and Not-For-Profit organizations in the post-revenue stage with an MVP (Min. Viable Product) that caters to the space of Education, Skilling, Future of Jobs and Gig Economy with a Digital / Mobile solution can apply.
  • Last date for Application: 14th January, 2019 (11:59 P.M.)
  • Follow the conversation on Twitter (@GMC_Impact) and LinkedIn by tracking #GMCCalibrator

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In case of any queries, write to omkulkarni@graymatterscap.com