Final Mile Consulting is a knowledge intensive design firm that understands, explains, and influences decision-making by applying learnings from behavioral sciences, cognitive neuroscience, product & industrial design, graphic design, architecture, business management and marketing.
Investment Rationale
While technology has helped increase access to quality sources of education, course completion rates on online education platforms and apps in India have been low. Addressing this issue of stickiness of online educational content by helping edtech enterprises understand the behavioral traits of end users of their products is something which Gray Matters Capital considered as essential for edupreneurs to achieve success both from an impact as well as improved learning outcomes perspective.
About Graymatterscap
Gray Matters Capital (GMC) is an Atlanta based impact investor with a gender lens that is on a mission to “Find a more purposeful life for 100 million women by 2036." Aligning with its mission is its strategy of making sector agnostic investments globally in for-profit enterprises whose products and services benefit women and girls at scale.
GMC sees education, primarily catering to under-resourced and low and middle income sections of the society, as a powerful tool to bring about gender equality and social equity. Over the past 12 years, it has focused on supporting the education ecosystem India by funding for-profit enterprises in the ‘learning to earning’ space, besides being pioneers in establishing the school finance industry catering to low cost private schools in India with Indian School Finance Company (ISFC); Pakistan with the set-up of Taleem Finance Company Ltd (TFCL), in addition to Nigeria (with EdFin Microfinance Bank).
GMC has till date funded over 80 enterprises across the world to the tune of US$ 125 million.
To know more, visit: graymatterscap.com
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