Shamba Pride is a Keny- based one stop e-commerce platform that connects village level farmers to quality inputs, services, and information through women-owned DigiShops powered by technology.
Investment rationale: Shamba Pride, with support from Gray Matters Capital, aims to reach 500,000, mostly female, rural farmers to boost their income and productivity through increased access to quality inputs and services, insurance services, financial services, market linkages, and farming mechanization. Shamba Pride will support women agro-dealers through structured education and training programs. This will entail the funding amount to be used for agro-dealer pipeline development and launch of 50 technology powered women and youth owned village level DigiShops.
The funding will also support DigiShop technology upgrade to support last mile SMS and voice powered delivery of farmer education and inputs as well as roll out a robust farmer education program to reach additional 30,000 farmers by 2022, majority of these being women and youth. Shamba Pride’s solution has a two-fold impact, on both, the end users (smallholder farmers) and providing a competitive edge to the women-owned agro-dealer stores that is pivotal to efficient last mile delivery thus, driving our investment decision.