Shamba Pride

Posted By Graymatterscap On Thu, Mar 24, 2022

Shamba Pride is a Keny- based one stop e-commerce platform that connects village level farmers to quality inputs, services, and information through women-owned DigiShops powered by technology.

Investment rationale: Shamba Pride, with support from Gray Matters Capital, aims to reach 500,000, mostly female, rural farmers to boost their income and productivity through increased access to quality inputs and services, insurance services, financial services, market linkages, and farming mechanization. Shamba Pride will support women agro-dealers through structured education and training programs. This will entail the funding amount to be used for agro-dealer pipeline development and launch of 50 technology powered women and youth owned village level DigiShops.

The funding will also support DigiShop technology upgrade to support last mile SMS and voice powered delivery of farmer education and inputs as well as roll out a robust farmer education program to reach additional 30,000 farmers by 2022, majority of these being women and youth. Shamba Pride’s solution has a two-fold impact, on both, the end users (smallholder farmers) and providing a competitive edge to the women-owned agro-dealer stores that is pivotal to efficient last mile delivery thus, driving our investment decision.

About Graymatterscap

Gray Matters Capital (GMC) is an Atlanta based impact investor with a gender lens that is on a mission to “Find a more purposeful life for 100 million women by 2036." Aligning with its mission is its strategy of making sector agnostic investments globally in for-profit enterprises whose products and services benefit women and girls at scale.

GMC sees education, primarily catering to under-resourced and low and middle income sections of the society, as a powerful tool to bring about gender equality and social equity. Over the past 12 years, it has focused on supporting the education ecosystem India by funding for-profit enterprises in the ‘learning to earning’ space, besides being pioneers in establishing the school finance industry catering to low cost private schools in India with Indian School Finance Company (ISFC); Pakistan with the set-up of Taleem Finance Company Ltd (TFCL), in addition to Nigeria (with EdFin Microfinance Bank).

GMC has till date funded over 80 enterprises across the world to the tune of US$ 125 million.

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