GMC Calibrator – Efficacy of Mobile EdTech in India

Posted By Graymatterscap On Thu, Dec 13, 2018

There are many reports which talk about the mobile explosion and the growth of digital solutions in India. However, the real gap in EdTech is in the journey from downloads to improving learning outcomes, employability and in bridging the digital gender divide.

This report – “Efficacy of Mobile EdTech in India: Mapping User Engagement to Learning Outcomes” finds out how the combined application of behavioural science, data-driven strategies and optimization can address the key challenges Edtech firms with Mobile solutions face in their journey from downloads to impact

The report is based on the hands-on work our mentors did with the 8 cohort companies during the GMC Calibrator program, the behavioural blueprint and user labs conducted in conjunction with Behavioural Architecture expert firm, Final Mile Consulting, the user testing with 2000+ users enabled by Career Launcher (CL Educate) as well access to our cohort’s customers and insights from 42 Education entrepreneurs apart from market data analysis and expert views.

For the areas we have worked in: government job test preparation, teacher capacity building, English language learning, vocational skills and life-long learning, the report highlights a few key ways to enhance engagement.

About Graymatterscap

Gray Matters Capital (GMC) is an Atlanta based impact investor with a gender lens that is on a mission to “Find a more purposeful life for 100 million women by 2036." Aligning with its mission is its strategy of making sector agnostic investments globally in for-profit enterprises whose products and services benefit women and girls at scale.

GMC sees education, primarily catering to under-resourced and low and middle income sections of the society, as a powerful tool to bring about gender equality and social equity. Over the past 12 years, it has focused on supporting the education ecosystem India by funding for-profit enterprises in the ‘learning to earning’ space, besides being pioneers in establishing the school finance industry catering to low cost private schools in India with Indian School Finance Company (ISFC); Pakistan with the set-up of Taleem Finance Company Ltd (TFCL), in addition to Nigeria (with EdFin Microfinance Bank).

GMC has till date funded over 80 enterprises across the world to the tune of US$ 125 million.

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