Posted By Graymatterscap On Sat, Apr 7, 2018

IssueVoter is a non-partisan platform that alerts users year-round on key issues that they care about. Before the US Congress votes on these issues, the platform alerts its users and enables them to send their opinions directly to representatives with one click. It holds politicians accountable by tracking how they vote so that users can make informed decisions at election time.

IssueVoter is passionate about promoting civic engagement among underrepresented women and is using coLABS funding to enhance their platform offerings, reach more citizens, and pilot a corporate engagement model.

Investment Rationale

Gray Matters Capital was interested in IssueVoter considering the growing partisanship in the US political system. The founder’s passion for civic engagement and how she created a non-partisan technology platform that efficiently gives everyone a voice in our democracy, including women who aren’t being heard equally was inspiring.

The US Congress currently receives about two million more letters and calls from male constituents each year, despite women voting at higher rates than males in every presidential election since 1980. IssueVoter can change that with a click of a button.

About Graymatterscap

Gray Matters Capital (GMC) is an Atlanta based impact investor with a gender lens that is on a mission to “Find a more purposeful life for 100 million women by 2036." Aligning with its mission is its strategy of making sector agnostic investments globally in for-profit enterprises whose products and services benefit women and girls at scale.

GMC sees education, primarily catering to under-resourced and low and middle income sections of the society, as a powerful tool to bring about gender equality and social equity. Over the past 12 years, it has focused on supporting the education ecosystem India by funding for-profit enterprises in the ‘learning to earning’ space, besides being pioneers in establishing the school finance industry catering to low cost private schools in India with Indian School Finance Company (ISFC); Pakistan with the set-up of Taleem Finance Company Ltd (TFCL), in addition to Nigeria (with EdFin Microfinance Bank).

GMC has till date funded over 80 enterprises across the world to the tune of US$ 125 million.

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