Posted By Graymatterscap On Tue, Dec 17, 2019

Farmshine is a Nairobi based agritech startup founded in 2016 that runs a global agriculture platform where farmers, buyers and service providers can trade on mutually beneficial terms.

Farmshine’s platform connects farmers with the information, suppliers and service providers they need to minimize costs and maximize harvests. Farmshine’s technical field agents provide farmers with advice and support throughout the growing season, helping them to increase crop productivity while practicing climate smart agriculture techniques.

The company’s ultimate objective is to create an efficient market environment in which farmers can earn the highest possible income through a combination of increased crop productivity and higher contract prices for crops.

Investment Rationale

Women are often excluded from the formal economy in Kenya, and it is difficult for them to find better opportunities or higher paying work. Farmshine’s platform enables women, who constitute 70% of its farmers, to receive significantly higher incomes by providing access to completely transparent pricing information before they plant, as well as the freedom to select the buyer they would like to supply to.

In addition to growing more crops and receiving higher prices, women will receive an economic identity and trade history. Farmshine’s app records quantity, quality and timeliness of each harvest sold, as well as loan repayments, trainings received, and other indications of a successful, reliable farmer. Based on this, women will be able to apply for small loans, purchase inputs on credit and access more profitable growing opportunities with the entire agricultural ecosystem in Kenya and beyond

About Graymatterscap

Gray Matters Capital (GMC) is an Atlanta based impact investor with a gender lens that is on a mission to “Find a more purposeful life for 100 million women by 2036." Aligning with its mission is its strategy of making sector agnostic investments globally in for-profit enterprises whose products and services benefit women and girls at scale.

GMC sees education, primarily catering to under-resourced and low and middle income sections of the society, as a powerful tool to bring about gender equality and social equity. Over the past 12 years, it has focused on supporting the education ecosystem India by funding for-profit enterprises in the ‘learning to earning’ space, besides being pioneers in establishing the school finance industry catering to low cost private schools in India with Indian School Finance Company (ISFC); Pakistan with the set-up of Taleem Finance Company Ltd (TFCL), in addition to Nigeria (with EdFin Microfinance Bank).

GMC has till date funded over 80 enterprises across the world to the tune of US$ 125 million.

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