WomenChoice Industries is a social enterprise established in January 2017, that manufactures and distributes low cost, affordable menstrual hygiene management reusable sanitary towels to women and girls from low resource settings in Tanzania. It envisions a world where young women and girls aged 9-24 years in Africa have access to low cost, affordable menstrual hygiene management care products removing all hindrances that prevent them from going to school.
It is on a mission of ensuring that every girl from low resource settings in Africa stop using unhygienic materials and instead choose its ‘Salama Pads’ which are low cost, affordable and high quality reusable sanitary towels.
Menstruation is making girl students in Tanzania and across Africa abstain from school for 48-84 days annually, impacting their school attendance and academic performances. Reusable sanitary towels like WomenChoice Industries’ Salama Pad’ have shown to reduce incidences of MHM related school dropouts and menstrual health problems resulting from the use of unhygienic materials. In addition, it is also creating a market opportunity for women and girls from vulnerable low-income families by recruiting them as part of its distribution model and imparting them with essential skills such as business and financial management, book and record keeping, and sales.
The funding of US$ 200,000 is aimed at helping WomenChoice Industries reach out to 500,000 women and girls from low-resource settings, to use its reusable sanitary towels by December 2022.